Current filters:
Start a new search
Add filters:

Use filters to refine the search results.

Term | LAW AND SOCIAL SCIENCES > Economic Sciences > Business Administration And Business Economics; Marketing; Accounting > Marketing And Advertising
Results 1-10 of 24 (Search time: 0.255 seconds).
Preview:
02_chapter_7.pdf.jpg
Author(s):
Panigyrakis, Georgios
Type:
Chapter
Preview:
08_chapter_07.pdf.jpg
Title:
PROMOTION AND COMMUNICATION STRATEGIES FOR INTERNATIONAL MARKETS
Greek title: ΕΠΙΚΟΙΝΩΝΙΑΚΕΣ ΣΤΡΑΤΗΓΙΚΕΣ ΓΙΑ ΔΙΕΘΝΕΙΣ ΑΓΟΡΕΣ
Author(s):
Lymperopoulos, Konstantinos; Janavaras, Basil; Salamoura, Maria
Type:
Chapter
Preview:
03_chapter_02.pdf.jpg
Title:
THE GLOBAL ENVIRONMENT
Greek title: ΤΟ ΠΕΡΙΒΑΛΛΟΝ ΤΟΥ ΔΙΕΘΝΟΥΣ ΜΑΡΚΕΤΙΝΓΚ
Author(s):
Lymperopoulos, Konstantinos; Janavaras, Basil; Salamoura, Maria
Type:
Chapter
Preview:
06_chapter_05.pdf.jpg
Title:
INTERNATIONAL PRICING POLICY
Greek title: Η ΔΙΕΘΝΗΣ ΤΙΜΟΛΟΓΙΑΚΗ ΠΟΛΙΤΙΚΗ
Author(s):
Lymperopoulos, Konstantinos; Janavaras, Basil; Salamoura, Maria
Type:
Chapter
Preview:
04_chapter_03.pdf.jpg
Title:
STRATEGIC MANAGEMENT IN GLOBAL MARKETING
Greek title: Η ΔΙΟΙΚΗΣΗ ΤΟΥ ΠΑΓΚΟΣΜΙΟΥ ΜΑΡΚΕΤΙΝΓΚ
Author(s):
Lymperopoulos, Konstantinos; Janavaras, Basil; Salamoura, Maria
Type:
Chapter
Preview:
02_chapter_01.pdf.jpg
Title:
INTERNATIONAL ECONOMIC RELATIONS IN THE ERA OF GLOBALISATION
Greek title: ΟΙ ΔΙΕΘΝΕΙΣ ΟΙΚΟΝΟΜΙΚΕΣ ΣΧΕΣΕΙΣ ΣΤΗΝ ΕΠΟΧΗ ΤΗΣ ΠΑΓΚΟΣΜΙΟΠΟΙΗΣΗΣ
Author(s):
Lymperopoulos, Konstantinos; Janavaras, Basil; Salamoura, Maria
Type:
Chapter
Preview:
05_chapter_04.pdf.jpg
Title:
INTERNATIONAL PRODUCT STRATEGY
Greek title: Η ΔΙΕΘΝΗΣ ΣΤΡΑΤΗΓΙΚΗ ΠΡΟΪΟΝΤΟΣ
Author(s):
Lymperopoulos, Konstantinos; Janavaras, Basil; Salamoura, Maria
Type:
Chapter
Preview:
09_chapter_08.pdf.jpg
Author(s):
Lymperopoulos, Konstantinos; Janavaras, Basil; Salamoura, Maria
Type:
Chapter